An investment approach that’s systematic & disciplined

Over the years, we have developed a disciplined approach to investing money and keeping it invested. It is a rigorous process that requires painstaking research and careful monitoring of trends and markets, all to determine the appropriate action to take in client portfolios. Our team spends many hours every week poring over company reports, analysis and economic news as we seek to optimize returns for our clients while also working to help manage risk.

In an attempt to maximize return for a given level of risk, we use asset allocation – a strategy that employs three different asset classes: equities, fixed income and cash. Fixed income and cash investments typically provide higher current income and price stability. Even though equity investments contain higher risk, they provide higher return potential through long-term capital appreciation. The models receive an appropriate weighting between each asset class determined by investment objectives, risk tolerance, and economic and market conditions. This process attempts to manage risk but cannot eliminate it.

Our team chooses investments using a top down fundamental analysis. Equities are diversified across the subsector of the economy as well as the equity asset classes. This strategy may use exchange traded funds to satisfy the equity allocation. The fixed income components vary depending on the type of account, interest rate expectations, credit risk and diversification.

Diversification and asset allocation do not ensure a profit or guarantee against loss in a down market. Investing involves risk and you may incur a profit or loss regardless of strategy selected.